What’s included

50+ built-in features. Ready for the way you trade.

From trade accounts and quotes to search, SEO and store administration, Carbon brings your commerce capabilities together.

Built on Magento Open Source & HyväOn Tap — Hyvä Silver Partner
Colleagues planning store operations with a laptop and product samples

B2B buying

Built around the way trade customers buy.

Give customers a practical self-service buying journey, backed by the commercial controls your team needs.

Company accounts

Give every trade customer a place to manage their buying.

  • Company accounts and multiple buyers
  • Account approval workflows
  • Sales representative management
  • Login restrictions

Pricing and payments

Support the commercial terms your customers expect.

  • Customer-specific pricing
  • Hidden prices and gated purchasing
  • Request for quote
  • Invoice payments and company credit

Ordering and purchasing

Make repeat and high-volume purchases easier.

  • Quick and bulk ordering
  • Order uploads and multi-add to cart
  • Configurable product grids
  • Requisition lists and reordering

Carbon in action

A connected buying journey.

Help customers discover products, make purchases and request quotes within the same storefront.

Carbon product page with add-to-cart and quote request actions

Included in Carbon

Storefront and checkout

Help customers find products and complete their purchase.

Checkout and order management

Make common purchasing and order tasks easier.

  • Optimised checkout
  • Order history and reordering
  • Cart abandonment tools
  • Payment and shipping restrictions
  • Automatic coupons
  • Order delivery dates
  • Enhanced pricing rules
  • Custom order number patterns
  • Order archiving and deletion

Search and navigation

Make your catalogue easier to discover.

  • Mega menu management
  • Advanced search and filtering
  • Product attribute management

Customer experience

Give shoppers the information and convenience they need.

  • Ajax add to cart
  • Product attachments
  • Size charts
  • Social account login
  • Product questions

Included in Carbon

SEO and marketing

Support discovery, merchandising and repeat purchases.

A retailer preparing a customer order in a homewares shop

SEO and content

Manage the details that help search engines understand your store.

  • On-page SEO analysis
  • AI-assisted content tools
  • Structured data
  • Sitemaps and hreflang
  • Metadata generation
  • Image ALT text generation
  • Automatic 404 redirects
  • Enhanced breadcrumbs
  • Canonical tag management

Promotions and merchandising

Give your team more ways to present products and encourage repeat custom.

  • Promotional banners
  • Free shipping threshold
  • Reward points
  • Review reminder emails
  • Frequently bought together
  • Product labels

Analytics and tracking

Connect commerce activity with your measurement tools.

  • GA4 Measurement Protocol integration
  • Meta analytics integration
  • Matomo analytics integration

Included in Carbon

Administration and communication

Keep your team informed and in control.

Admin permissions

Give staff access suited to their responsibilities.

  • Per-website admin permissions
  • Category-based permissions
  • Admin activity logging

Email visibility

Manage outbound email and troubleshoot communications.

  • SMTP routing
  • Outbound email log and preview

Consent controls

Manage customer consent as part of your storefront.

  • Cookie consent controls

A better foundation for your store

Built on Hyvä

A fast, responsive storefront makes everyday purchasing easier. Carbon is built on Magento and Hyvä, bringing together a flexible commerce platform and a modern frontend.

Developed by On Tap, a Hyvä Silver Partner.

On Tap — Hyvä Silver Partner

A smoother buying experience

A lightweight frontend helps buyers browse, search and order comfortably on desktop, tablet and mobile.

A foundation you can build on

Keep the flexibility of Magento, with a simpler frontend that your developer or agency can adapt as your business grows.

Make your next move

See what Carbon can do for your business.

Walk through the platform with our team and talk about the way you sell.

Book a demo